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You could be the most amazing massage therapist in the world but if nobody knows you exist then it is highly unlikely that you will be successful. Success in building a thriving massage business requires two essential things, exceptional massage skills (and people skills) and marketing savvy.
What is marketing?
Well, marketing is about exposure and communication. It’s about effectively getting your ‘message’ out there in front of your target market(s), grabbing their attention and convincing them to respond in a ‘specific’ way.
That’s all marketing really is.
If we delve a little deeper though, we find that marketing can be broken up into 2 main parts:
1) External Marketing
2) Internal Marketing
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