http://www.alohamassageschool.com
External Marketing is any marketing that you do to try and attract new leads/clients from the general public (i.e. people who do not already know you).
This can be done through a variety of different media such as Yellow Pages ads, Magazine Editorials, Newspaper Advertisements, Flyer Letterbox drops, T.V ads, Radio ads, Cinema ads, Cold Calling, SMS Marketing…the list goes on and on.
Internal Marketing is any marketing that you do to motivate your ‘existing clients’ to repeatedly come back into your practice for more treatments as well as send you referrals.
Internal marketing also includes any marketing you do to try and convert your ‘existing leads’ (i.e. people on your mailing list who’ve not yet had a massage) into actual clients.
The most effective method of internal marketing is by making regular mail outs to your list such as a printed monthly massage newsletter or other special promotions. Email too is another effective medium for marketing to your existing clients and leads.
The key to successfully marketing your massage business is to create a system that is both effective and easy to implement. This will take you some time as you test out different strategies to see which work best for you, however when you have a good system in place, you will find that your massage practice will grow faster and faster with less and less effort.
In a career that is becoming extremely popular, it is not the best massage therapist who wins but rather the best massage marketer. So if you’re not doing so already, it is time to build up your massage marketing savvy.
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