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Market Yourself In Multiple Ways
Don’t just hang a sign outside your window and put an ad in the local paper. These are the minimum you should be doing. There are so many methods you can incorporate in your massage therapy business plan to market your massage business that are cheap or free.
* Leaflet drops in the neighborhood of your massage business
* Signage
* Press releases
* Create a website for your business using free tools like Word Press
Use Creative Marketing Techniques
* Set up a loyalty program, for example a card that your clients bring to record each massage. After 9 massages, the 10th is free
* Set up a Referral program. Give your clients a brochure with a unique code and explanation of the program. For example, for each new customer they refer to you, they get 10% off their next massage.
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Monetize Your Massage Therapy Practice in Multiple Ways
Monetize your massage business to provide multiple streams of income. Obviously as a newly qualified massage therapist, the very first service you have at your disposal is your massage skills. Many massage therapists simply leave it at that and miss out on so much potential income they could generate from offering alternative massage related products and services. Even as a new masseur, you can offer a range of products to your customers, including:
* books and videos
* relaxation CD’s
* aromatherapy and massage oils
* portable electric massagers
* and even novelty items.
When you get more experienced you can also begin to run your own evening or weekend courses for a variety of massages for home use. These can bring in substantial extra income as well as be an additional source of promotion for your business.
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2 – How To Make Even MORE Than 100K Per Year From Your Massage Therapist Business?
When you get to a six figure income level, you may find you are so enthused with your business that you just don’t want to stop, your entrepreneurial genes kick in and you want to increase your income even further.
Of course you can add all the things I mentioned above, sell products, run courses, but there’s also another major strategy… leverage.
Leverage Your Massage Therapy Business
This means leverage your time. If you are doing 6 massages per day, all you need to do to triple your income is do 18 massages per day, except of course you couldn’t physically do it!
But if you are at this level of business expertise, you could certainly scale up your marketing to increase your clientele, and employ other massage therapists. Imagine having 1, 2 or 3 other massage therapists working for you and you keeping 50% of what they make. That’s the power of leverage.
This may seem a daunting strategy, but when you have established a successful massage therapy business and have accrued some business skills and entrepreneurial talent, leveraging your business in this way can take your income to a completely new level that you may have once thought impossible for you.
I hope these ideas on how to make six figures from your own massage therapist business have given you food for thought and inspired you to set higher goals for where you want to take your business. Other successful massage therapy businesses are doing it and reaping the benefits, why not you too?
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While a business like this would certainly take time to establish, it’s absolutely achievable. This leads us to 2 further questions:
1. How to make six figures in your massage therapy business while working less than this?
2. For the very ambitious – how to make even MORE than this in your massage therapist business?
1 – How To Work Less And STILL Make Six Figures In Your Massage Therapy Business?
While this work load would not be an issue for some, for others, the thought of averaging 6 x 1 hour massages per day, 6 days per week is a bit too much for their liking. So to make the same amount while working less, it’s simple, substitute some of your massage revenue with a different kind of revenue that you can still make in your massage business.
For example, let’s say you want to do 6 less massages per week. Instead of 6 per day, you want to average 5 per day. Or maybe you want to work 5 days per week rather than 6. You need to find a substitute revenue earner to bring in $360 per week.
The easiest way, sell products, here are some ideas:
• Massage oils
• Massage books
• Massage videos
• Massage pillows and rollers
• Yoga and Pilates products
• Massage novelty products – like mugs and t-shirts
You can also run a course once per month teaching massage for home use. You can specialise in a particular massage niche like:
• Face and scalp massage
• Back, neck and shoulder massage
• Couples massage
• Massage for infants
If you have just 10 people paying $200 for an all day, or weekend course, that’s $2000.
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Most of us think of feet and want to retch. While there’s no arguing that feet are fantastic for getting us from one place to another and that they look great covered up by an expensive pair of Manolo Blahniks, that’s about as far as we go. For most of us, feet are just unattractive, smelly things at the end of our legs which sport unpleasant brittle nails, hard callouses and tufts of unnecessary toe hair.
That said, there’s a therapy becoming increasingly popular which concentrates almost entirely on the feet – and it’s not just for those wacky foot fetishists. Reflexology is advertised as being for anyone who wants to cure a variety of ailments throughout the entire body using a simple massage that focuses primarily on the feet. Whether it works or not, of course, is a different story…
What Exactly Is Reflexology?
Reflexology, formerly known mainly as zone therapy, has been around for literally thousands of years – used by the ancient Egyptians and Chinese in particular. It is a type of bodywork that is predicated by the idea that we have certain so-called “reflex areas” on our feet, hands or even the ears (see below). These areas, or zones, neatly correspond to certain other parts of our body.
The body contains ten different zones. When a reflexologist applies pressure to the feet, this sends calming messages from those nerves to the central nervous system to create a feeling of peace and relieve tension. It is thought that the pathways through the points on the foot etc are connected to other body parts through the central nervous system, which is why it purportedly works.
Therefore, when we press or apply specialized pressure on those zones in the hand or feet, we are transmitting therapeutic action elsewhere. If you have a problem with your pituitary gland, for example, all you need to do is have your big toes massaged – they are the part of the foot which corresponds to that specific gland. Then presto – no more problem!
Modern-day reflexology has evolved to suit our contemporary needs thanks in part to Dr William H Fitzgerald, an ear, nose and throat man, and Dr Edwin Bowers, who introduced “zone therapy” in 1915. They theorized that applying pressure to some body parts could have anesthetic results on other body parts.
Their work was carried on and improved by Eunice Ingham, a physiotherapist and nurse who transformed zone therapy into reflexology in the 1930s. She theorized that the most sensitive parts of the body as far as zone therapy were the feet, and contrived reflexology charts mapping out the body in relation to our little footsies (and tootsies).
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What can I expect from this type of massage?
The massage therapist will focus on your feet, and sometimes your hands and ears. They will massage these areas of the body, which will help promote your body’s general wellness. This massage doesn’t hurt, and leaves you feeling amazing!
What other types of massages are there?
In addition to reflexology, there are a number of other types of massage you may be familiar with. They include: Swedish Massage (which features firm pressure and long, rolling strokes), Therapist Choice (at our spa, this includes a blend of Swedish, Thai and Deep Tissue), or a Deep Tissue Massage (this is designed to go under your muscles, and relieve them at a very deep level).
The main different from Reflexology and other types of massage is where the focus is: Reflexology focuses exclusively on your feet, hands and ears, while the other massages above tend to focus on broader parts of your body.
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What is a Reflexology Massage?
Reflexology is based on the idea that there are reflexes in the hands and feet that are connected to every organ, gland, and system in the body.
In a Reflexology Massage, the massage therapist focuses their efforts on your hands and feet. By helping relieve stress and improve blood flow in these focused areas, the wellness of your entire body is improved.
What are the positive benefits of this type of massage?
A Reflexology Massage can help:
* Relieve tension across your entire body
* Decrease stress across your entire body
* Improve circulation
* Help promote the natural functions of your body
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What is Foot Reflexology Massage Part 1?
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How it works:
In essence, the feet are a complete reflection and road map to the human body. The left foot governs the left side of the body and the right foot the right side. So, for example, the heart point would be on the left foot. The treatment is a deep pressure that work tiny reflects points, using mostly the thumbs in a forward moving motion. Certain sensitivities in the foot can be an indication of imbalance within the corresponding body point.
The best part about foot reflexology is that you can do it yourself or with your partner. It is easy to learn and does not require special training or skills. You just need the desire to learn a few basic techniques. It can be practiced on family and friends at home or anywhere. Most books offer easy to follow instructions with step by step photos, with guides for healing specific conditions. It is perfect for the modern day busy schedule for it takes under 5 or 10 minutes. It is a great tool to have for headache’s, PMS, or even candida.
Foot reflexology can be a great complimentary therapy for convention treatment in most cases. It is ideal for the elderly who can often be frail and weak. It is a great way to encourage the body to heal itself. It addresses specific health issues or can be used to simple reduced stress build up in the body’s energy system. Pick up a Foot Reflexology book today to learn more about specific techniques and foot guides to help with anything from acne to childbirth.
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What is Foot Reflexology Massage Part 2?
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Most all people love a great a foot massage. It is a gentle, non-invasive way that relaxes the body and mind. And since most of us are always “on our feet” throughout the day, it is especially pleasurable to give some attention to this area of our body.
But, did you know that the feet contain thousands of nerve endings which correspond to every organ and part of the body? Yes, that’s right, each part of the foot has its relative reflex point. By working these points you stimulate energy through nerve pathways to the specific corresponding regions. This facilitates the break down any build up of tension in these areas, helping the body to relax and heal any imbalance. So, for example, working the inner edge of the foot from top to bottom is relative to working down the spine from the neck to the lower back. In addition, each organ has its reflex counterpart, that can be view best on a “foot reflexology chart”.
This form of therapy was first introduced to the West in the 1930′s by Eunice Ingham, who refined ancient Egyptian and Chinese reflexology into this specific system.
Foot Reflexology Helps to:
* Eliminate toxins
* Release tension
* Reduce pain
* Decrease emotional stress
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One of the most important business decisions when starting your own business as a Reflexologist is finding a location that presents a safe, nurturing, professional image. Joining an already existing business that consists of complimentary practitioners is an ideal way to begin your practice. Sharing space by alternating days in the office with one of the other occupants can reduce start-up costs.
Make sure new office signage which includes the word Reflexology and your business name is prominent as soon as the rental lease is signed. Decide on times of availability and get a business phone unless you are willing to field calls nights and weekends. Many new practitioners welcome such calls and continue using an existing cell phone.
Have promotional materials like business cards printed with your Reflexology credentials, location and phone number. Get the best brochures you can afford. Brochures with diagrams showing reflexology zones along with the corresponding body organs and a brief explanation of how reflexology works are great advertising.
Advertising is a major business decision to make in launching your new practice. Free advertising is essential. A press release describing your new reflexology business might run in your local paper for free.
The best way for a new reflexology practitioner to jump start their practice is to start calling or visiting virtually every civic organization and club in their market area. Present yourself as an expert in your field and offer to give a presentation or free demonstration. Get your business known by joining local civic groups and volunteering for charitable causes.
Offer to give free mini-reflexology sessions at nursing homes or senior centers. Participate in local health fairs, and give free mini-sessions or coupons.
When starting your own practice as a Reflexologist, location, availability, cost-cutting and high visibility are your keys to success.
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