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4. Gift Certificates. Gift certificates are a great way to get your current clientele referring their family, friends, and associates to you. When offering gift certificates build in an extra promotion like 10-20% off, and watch your sales increase. There are a number of ways to do this so that both you and the customer feel good about the discount.
5. Package Plans. One of the best ways I found to build a massage practice was to offer package plans at a discounted rate. For instance, I would sale 4 treatments to 85% of my customers on the first visit. I did this by first offering a freebie, doing a consultation before the treatment (this allowed me to emotionally connect to them), then giving them the best treatment possible, and finally I would recommend 4 treatments at a discounted rate.
6. Offer Workshops. Give regular massage workshops where you teach your customers valuable massage techniques they can use at home. This could range from self massage to massage for lovers. The point is to offer workshops that people want to attend. I generally offered 1-2 hour workshops for free, and weekend workshops for a fee. The free workshops will generate new leads and customers for your more advanced weekend workshops.
7. Get a Website. Websites are the most valuable way to get new customers through passive external marketing. Websites also offer the opportunity to build a mailing list, sell products, and inform potential customers about your massage practice.
Massage School Classes in Maui