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If you have ever been seen for the vague “back trouble” you were having and told to go to a chiropractor, only to be told that there was nothing wrong with your spinal structure, you know the frustration that comes from not having such painful issues resolved. The problem was that your spine was correctly aligned, but there may have been some pinching of nerves or distressed tendons. For these aches, you would see a neuro muscular therapy specialist, or a masseuse.
Many people confuse neuro muscular therapy with chiropractic therapy, but the two are very different both in practice and in reputation. Chiropractors tend to focus on skeletal alignment and the positioning of vertebrae, while massage therapists work more on tissues, joints, and muscles. Though some of their techniques may tend to overlap, each works toward a different outcome from the therapy.
Neuro muscular therapy is a type of massage because it has to do with the soft tissue, or the ligaments, tendons, and muscles. During a treatment, the therapy may provide structural release in the skeleton, or there may be some repositioning in the spine, but that isn’t the main focus of the massage.
The massage therapist will take an approach that uses joint mobilization and positioning of the body to facilitate retraining or a different pattern to your deeper connective tissue. This involves the guarding response of the nervous system. So in neuro muscular therapy, the masseuse will work to improve the circulation and mobility of the tissues along the spine, rather than the vertebrae itself.
The bottom line is that you shouldn’t be looking for and paying a chiropractor if your back trouble is not rooted in skeletal problems. Instead, find a neuro muscular therapist who can pinpoint the real treatment you should be getting for your neck and back pain.
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Great point – look for someone other than a chiropractor for neuro muscular issues!
One question would then be – “how do you market to a potential client that doesn’t know the difference?”
One solution would be to market your practice to people with “back pain” and refer when necessary. An ongoing relationship with other health/healing professionals is a great way to facilitate reciprocating referrals.